The Narrator Group


Creation over disruption

Our name describes our purpose: to help companies tell effective and authentic stories. As veterans of branding and advertising agencies in the U.S. and Europe, we guide clients past ideas and approaches that don’t work to ones that do. Clients benefit from our experience and our international network of researchers, production crews, writers, designers, and developers.

Meet the founders

Jay Sunny, chief creative officer and co- founder of the Narrator Group, grew up between the Mississippi River and the Second City, two places that have given rise to some of America’s greatest stories. He has worked in Chicago, Denver and Switzerland. His creative campaigns have been translated into over 20 languages and have appeared on every continent but Antarctica. He has won awards from the Effies, Art Directors’ Club, Epica, New York Festivals, Clio, and Cannes Lions. His work at Narrator Group has been called by researcher Dennis Nutter “the most effective I’ve ever tested, including my 20 years at Gallup.” His clients have included UBS, United Airlines, SC Johnson, Verizon, IBM, CenturyLink, Novartis, Shriners Hospital for Children, and FedEx.

Mark Toft, chief strategy officer and co- founder of the Narrator Group, was the lead digital writer for the Staples Easy Button, and his tagline for CenturyLink, “Your link to what’s next,” has been in use for over a decade. He was born and raised in Cheyenne, Wyoming, where he worked as a ranch hand and cattle wrestler, and has advised two governors and a U.S. senator. He graduated from Stanford University and earned a master’s degree in fiction writing at Washington University in St. Louis. Mark brings over 25 years of experience advising companies and Fortune 500 brands. His clients have included American Express, Staples, FedEx, CenturyLink, Ball, Flying Dog Beer, and Breckenridge Ski Resorts.