The Narrator Group

Fix the gap between the brand you are and the brand you think you're supposed to be.

Brands are alienating customers by telling the wrong story and championing a false purpose. Avoid the same fate, attract loyal customers and out-narrate the competition by embracing authenticity.

"Branding is an exercise in trust building. When you fake your way to trust, that trust will eventually collapse—because you will have attracted the wrong people to your brand."

- Authenticity

Why you should read this book

Equal parts provocation and exhortation, Authenticity’s
insights apply to business, marketing and life in general.