Fix the gap between the brand you are and the brand you think you're supposed to be.
Brands are alienating customers by telling the wrong story and championing a false purpose. Avoid the same fate, attract loyal customers and out-narrate the competition by embracing authenticity.
"Branding is an exercise in trust building. When you fake your way to trust, that trust will eventually collapse—because you will have attracted the wrong people to your brand."
- Authenticity
Why you should read this book
Equal parts provocation and exhortation, Authenticity’s
insights apply to business, marketing and life in general.
insights apply to business, marketing and life in general.
- Find out why cause-related marketing is perilous
- See how message makes the difference between success and failure
- Discover why mission statements don’t work
- Give yourself permission not to be funny
- See why creation is a better motivation than disruption
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Find out how authenticity made brands like Airbnb and
CrossFit —and inauthenticity is crippling United and Facebook - Learn what the Ramones can teach us all about branding and marketing
PRAISE FOR AUTHENTICITY
“I’ve seen people with good ideas fail because they can’t tell a good story. This book will help you sharpen the way you think about and pitch your products or services. Authenticity saves you from the biggest traps and gives you memorable ideas on how to position your brand.”
"This is an excellent book. More importantly, it's a necessary book. Business, marketing—the entire culture—needs the lessons and wisdom contained in these pages."
"There are so many books and articles out there about branding, you can easily suffer from paralysis by analysis. Thankfully, Authenticity goes right to the core of branding—the perception of a brand's mission and credibility. It will positively impact your business, and you as well."
"Most business books function best as sleeping pills. Not Authenticity. The examples and anecdotes the authors provide are actually entertaining."
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“I’ve seen people with good ideas fail because they can’t tell a good story. This book will help you sharpen the way you think about and pitch your products or services. Authenticity saves you from the biggest traps and gives you memorable ideas on how to position your brand.”
Hans TungManaging Partner, GGV Capital
"This is an excellent book. More importantly, it's a necessary book. Business, marketing—the entire culture—needs the lessons and wisdom contained in these pages."
Sven KahlerChief Creative Officer, kreisvier communications Basel, Switzerland
"There are so many books and articles out there about branding, you can easily suffer from paralysis by analysis. Thankfully, Authenticity goes right to the core of branding—the perception of a brand's mission and credibility. It will positively impact your business, and you as well."
Stephen SmithPresident, Persuasive Creative Advertising Adjunct Professor, Loyola Chicago Graduate School of Business
"Most business books function best as sleeping pills. Not Authenticity. The examples and anecdotes the authors provide are actually entertaining."
Chris MillerAuthor of American Cornball, The Cardboard Universe, and Sudden Noises from Inanimate Objects
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