Renewable energy—renewable anything—is popular. This makes for a crowded field of copycat companies with identical green messaging. We staked out new ground for Bighorn that has helped them attract new investors, new suppliers—and has positioned them as leaders in the renewable natural gas space. More importantly we helped them focus on and effectively appeal to their most important audience. This decision to go against commute has stirred interest where interest had stalled and has galvanized a leadership team that needed a purpose they could get behind and promote.